About

I’m James, the founder of Plant Power Coaching.

Plant Power exists because too many people are trying to perform, age, and live well inside a food system that makes that harder than it needs to be.

In the United States, most leading causes of death are strongly influenced by diet. At the same time, nutrition information is often fragmented, commercialized, or disconnected from real-world constraints—especially for athletes who eat more food and face higher exposure to poor-quality options.

I started Plant Power Coaching to help bridge that gap by translating well-established nutrition science into guidance that is practical, affordable, and athlete-informed.

My Approach

I help people build nutrition strategies that support performance, health, and longevity—without unnecessary cost, complexity, or dogma.

My background includes training in biology, behavioral science, plant-based nutrition and endurance sports nutrition coaching. I stay current with the research, test ideas in real life, and prioritize consistency over perfection.

Boundaries

My role is educational. I don’t diagnose conditions, prescribe diets, or provide medical nutrition therapy. I help people understand evidence, believe in themselves, and apply knowledge responsibly.